DMD has research experience and expertise in many areas to
assist clients with an array of marketing / advertising / communications
efforts.
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Advertising
Evaluation & Development (pre- and post-testing) |
 |
Brand
Equity & Positioning |
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Business-to-Business
Studies |
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Concept
Testing and Evolution |
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Corporate
Identity/Imagery |
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Customer
Satisfaction and Profiling |
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Internal
Communications |
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New
Product or Service Development |
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Package
Testing |
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Perceptions
& Behavior towards a product or service |
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Performance
Testing (based on taste or function) |
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Potential
Market Studies |
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Segmentation
Studies |
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Spokesperson
Perceptions & Adequacy |
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Sponsorship
Evaluation |
