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 DENNIS
M. DOHERTY,
Founder, President, Senior Moderator/Analyst
Leading DMD's Strategic Research Team with over 14 years of advertising,
marketing, and market research experience, Dennis began his professional
career at a couple of large agencies, before moving to the client
side as well. Over the years, he has helped build and mold the
marketing and advertising strategies for several companies, and
founded DMD in 1994. All of us bring a broad and interesting range
of life experiences and open-minded approach to research and employ
traditional innovative and creative techniques to 'get under the
surface'. Having conducted a significant amount of work in the
wine/spirits, automotive, pharmaceutical, financial and many other
categories, I am constantly fascinated by people. I mean this
– what they're thinking, how they came to a particular place of
opinion, what influences them to alter those mindsets. I am very
interested in how brands, various media, and technology change
behaviors and attitudes, and vice versa – how companies change
themselves in response to the "pulse" they feel from
consumers. It's a constantly fluid process. We all work hard to
ensure that every client accomplishes their research goals, through
solid examination of their objectives, and delivery of solid,
insightful findings and credible recommendations. I am a graduate
of Duke University with degrees in Biology and English, and bounced
around in several major areas, including a concentration in Psychology,
and significant dabbling in Political Science, Public Policy,
and Religion. I truly loved and took advantage of a great liberal
arts education at a school I really enjoyed.
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JUDITH
WAERNESS, Senior Analyst
Judy began her career in advertising in the media department of
Grey Advertising working with a number of clients including Warner
Bros., Madison Square Garden Network, McCormick spices, and Chandris
Cruise Lines. In addition, she has vast experience managing accounts
in the pharmaceutical, medical, legal, and financial industries.
Prior to joining DMD, Judy was an independent moderator and analyst
doing freelance work for a number of advertising and marketing agencies.
Judy has a Bachelor of Arts degree in Communications from the University
of North Carolina at Chapel Hill. She also spent three years in
Paris, France studying at the American School of Paris. There she
received International Baccalaureate Certificates in Economics,
English and Philosophy.
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BRETT
CALDWELL, Senior Analyst
With over seven years in the advertising, marketing, and publishing
worlds, Brett brings a strong base of experience as a freelance
moderator and analyst for DMD. Brett has also worked with the Advertising
Club of New York as Director of Programs and Events, managing the
marketing and promotion of programs and seminars for the Ad Club's
advertising, publishing and Internet constituencies. Prior to ACNY,
he was Event Marketing Manager at Wenner Media developing and producing
corporate events for Rolling Stone, Men's Journal
and US magazines. Brett moved to New York City from Paris,
France in 1992 after a year of studying and working. He has used
his fluency in French as a consultant to the French/American chamber
of Commerce in New York City. A native of South Carolina, Brett
received his Bachelor degree from Furman University in Greenville
SC. In addition to being an active member of the Manhattan Plaza
Racquet Club, he also "serves" as a tennis instructor
for the facility on weekends.
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 MIKE
CAMPBELL, Field Director & Analyst
Mike brings over ten years of advertising, publishing, and marketing
experience in a variety of fields. He began his career in the marketing
and research department of The Weinberg Group, a scientific consulting
company headquartered in Washington DC. In 1996, he was promoted
to Senior Associate to head up the newly formed Internet consulting
practice. Several years later, he returned to his hometown of Boston
to accept the position of Yankee Publishing's Senior Editor
and to manage the research and development of several new ventures,
including the highly successful launch of Yankee's web site,
www.newengland.com. In addition, he authored the book Yankee
Magazine's Bed and Breakfast Guide to New England. Prior
to joining DMD, Mike worked with The Maloney Group to manage the
launch of the web site, www.merchantfraudsquad.com, financed by
American Express. A Boston native and graduate of The University
of Florida, Mike currently lives in Manhattan.
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